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To help you craft compelling descriptions, we’ve teamed up with Mack to create a list of the best (and worst) advertising words for home selling. We’re also looking for what makes that particular building or home special,” shares top real estate agent Jackie Mack who sells 66% more homes than the average agent in Evanston, Illinois. Then we use words that would entice that particular buyer. “We really try to figure out what the target market is for a particular home or kind of building. With so much of buyers’ search happening online, marketing with compelling, well-written descriptions (and great photos!) is more important than ever. Miss the mark and they’ll feel uninspired, or even worse, uninterested.Īccording to the National Association of Realtors (NAR), 95% of buyers used online tools to search for their next home, and 41% began their home search online, before even speaking to a real estate agent. Nail the copy and your buyers will swoon. Enticing descriptions add depth and detail to accompanying photos. In real estate marketing, word choice is everything.

Victorian sun lit front porch steps pictures